You've watched. Now play.

THE CUBE began as a bold new concept, launching our very first immersive experience at Urban Playground in Manchester in 2022. Inspired by the hit TV show, it gave everyday players the chance to step inside the iconic glass box and take on seven high-stakes challenges. Following its success, THE CUBE made its highly anticipated debut in Canary Wharf, London in June 2024, bringing the adrenaline-pumping action to an even bigger audience and making its mark in the industry by winning the Competitive Socialising Venue of the Year 2025 award. And we’re not stopping there – 2026 will see THE CUBE take its first leap across the pond with our international launch in Chicago. THE CUBE is evolving – smarter, faster, and more thrilling than ever.

Could you handle the pressure?